THE REALITY CHECK
Legacy Tools Are Rigid.
Spreadsheets are breaking
The Current Struggle
3 Plans, 4 Data Models: Your budget, S&OP, and S&OE run on different timescales and data formats, making execution impossible.
The "Classic Tool" Fatigue: 92% of users experience significant problems because legacy tools are too complex, forcing teams back into Excel for actual planning;
Relationship Breaks: Constant loss of precision when transferring data between disconnected data islands.
The SIMCEL Approach
One Model, One Truth: Connect demand, supply, and finance into a single operational reality.​
​In-Market Focused: Designed around domestic market realities, built upon actual ground experience.
​Decide in Seconds: See where you are heading with the full operational and financial impact of every move.
SIMCEL CAPABILITIES
Deep Dive Into Demand Planning.
Accelerate your forecasting
SIMCEL forecaster generates forecast, in minutes, at a granular level integrating portfolio dependencies
ML Forecasts
15 METHODS
7-30%
MORE ACCURATE THAN STATISTICAL FORECAST METHODS
1-3 Minutes
TO GENERATE DEMAND FORECAST BASELINE
Demand Shaping & Scenario Simulation
Stop guessing how the market will react. Combine specific demand events into unified scenarios in minutes to evaluate trade-offs instantly.
Simulate Specific Events
"What if we can't source from China?"
"Competitor leaves the market?"
"Delisting low margin product"
"New Tariff change"
"Flood in the north?"
Event-Driven Scenario Assembly
Market dynamics don't happen in a vacuum. Create individual shaping layers. Like price adjustments, competitors actions, or regulatory impacts and stack them to visualize complex future instantly.
3 mins
CREATE SCENARIOS
Embedded Price Elasticity
An integrated Finance Layer converts demand volume into gross and net revenue. See the exact operational and financial impact on your pricing strategies.
Gross-to-Net Sales: Optimize trade promotion modeling based on actual market responsiveness.
Instand P&L Generation: View your Net Sales Value, COGS, and Gross Margin instantly as scenarios adjust.
Channel Control
Convert Sales-out forecasts into Sales Revenue by natively simulating distributor stock and Sales-in requirements.
Sell-In / Sell-Out Model: Review and adjust distributor inventory to handle VMI and indirect sales channels
AI PLANNING CO-PILOT
Supercharge your Demand Planning with LANA
LANA operates directly within your SIMCEL environment. She proactively senses markets, parses messy data, and check scenario feasibility instantly. No context uploading, no data preparation, no waiting.
Demand Sensing
LANA monitors market dynamics. She proactively spots trends and suggest planning events to capture opportunities before the cycle begins.
Parse Complex Inputs
Skip manual data entry. Upload an Excel file of commercial initiatives or type complex instructions, and LANA builds the exact scenario automatically.
Feasibility & Financials
After building a scenario, LANA simulates it against your capacity and stock, translating volume changes directly into your P&L
PLAN AS ONE BUSINESS
Demand is just the beginning.
Demand
Combine baselines, promotions and pricing assumptions into a single demand signal.
Supply
Model factories, warehouses, lead time and constraints based on your demand.
Finance
Connect every supply and demand decision directly to margins, P&L and cash.
Carbon
Track embedded CO2 across all your active plants, warehouses and routes.