THE AI AGENT FOR DECISION INTELLIGENCE
TM
Lana
Ask. See. Decide. Lana turns natural‑language questions into trustworthy, actionable insights, embedded directly in your planning workflows.
Built on SIMCEL’s integrated demand–supply–finance twin.

+20%
Forecast Quality
External signals integrated
Hours → Seconds
Question‑to‑answer time
↑ Adoption
Empowering every user to master SIMCEL
FROM SIGNALS TO ACTION
How Lana Helps You Decide


LANA LENS
Performance Insights - On the Fly
LANA LENS transforms how you access insights. Ask questions in natural language—“What was Q1 revenue vs. target?” or “Show margin trends for premium products”—and get instant answers with visuals.
Built into SIMCEL’s planning environment, it connects directly to your live data. Whether in a meeting, planning session, or on mobile, you get clear answers in seconds—no dashboards, no exports, no wait.
Analytics at the speed of conversation.

LANA INSIGHTS
Market Intelligence On Demand
Capture competitor moves, customer expansion, seasonal shifts, and economic signals. INSIGHT translates external dynamics into documented demand events with suggested uplifts or reductions.

LANA SPOTLIGHT
Proactive Performance Alerts
Let issues find you. SPOTLIGHT monitors gaps, risks, and emerging trends, delivering prioritized attention points with why‑it‑matters context and suggested actions.
Gap Detection
Revenue variance in AMER West
−3.1% vs target (w06–w08), driven by lower premium mix. Suggested actions: promo shift; review pricing elasticity.
Trend Shift
Margin softening in EMEA Premium
−90 bps vs LY over last 6 weeks; freight cost normalization expected late Q2.
Risk Alert
Supply constraint: API‑X
Upstream lead‑time +2 weeks; recommend inventory re‑allocation and safety stock bump on top SKUs.

LANA ASSIST
Instant how‑to guidance
Get step‑by‑step answers to in‑product questions without leaving SIMCEL. Every response includes terminology, workflow tips, and links to docs with screenshots.
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Answers aligned to your configuration and vocabulary
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Context links to documentation and UI highlights
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Accelerates onboarding and discovery of advanced features
How do I compare Q1 actuals with Q3–Q4 forecast?
Open LENS → Ask 'Compare Q1 actuals vs Q3–Q4 forecast by region' → refine with filters for channel or product range → export chart if needed.
Where do I create a demand adjustment event?
From INSIGHT recommendations or Demand Plan → Actions → 'Create Adjustment'. Select scope (SKUs/regions/weeks), enter uplift %, add rationale → commit.
How can I manage by exception in SPOTLIGHT?
Use the priority queue. Each alert shows magnitude, drivers, and suggested next steps; acknowledge, assign, or create actions directly.
FROM SIGNALS TO ACTION
Enterprise-grade security

Authentication & Access
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SSO & JWT session management
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Role‑based permissions per workspace
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Encrypted API keys

Data Security
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HTTPS/TLS for data in transit
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Fragmented processing; no full data exposure
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No data persistence; strict tenant isolation
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Audit logging for traceability

Compliance & Privacy
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EU AI Act‑aligned practices
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Data minimisation; anonymised & aggregated ops
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Temporary processing, no long‑term retention

