See real examples of how SIMCEL drives business impact.
Business Cases
Case 1
Commission Simplification
When commission systems get too complex, profitability suffers.
This client managed over 100 overlapping commission rates that drained time and margin without impact.
Using SIMCEL, they simplified structures, aligned trade terms with strategy, and gained clear financial control — saving over $550K annually through smarter incentive design.
Case 2
Portfolio Optimization
Not all products and customers drive value — some quietly drain profit.
SIMCEL helped uncover nearly 2,000 loss-making or low-profit product-customer combinations, exposing over $7M in hidden losses.
By identifying “bleeders” and optimizing pricing, costs, and trade terms, the client recovered $10.4M in EBIT through smarter portfolio decisions.
Case 3
Using Distributors VS Franchise
Choosing the right route-to-market can make or break profitability.
SIMCEL compared owning depots versus using distributors, modeling every cost and trade-term scenario in detail.
By simulating both alternatives end-to-end, the client identified the most profitable setup — capturing $1.2M in additional contribution margin while gaining stronger market visibility.